Sara Aimée Siegel

Experience

Freelance Graphic Designer // 2020- Now
Sara Siegel Designs - New Orleans, LA

• Work on a range of design pieces, from social media posts to packaging design and full-scale branding projects

• Create design proposals and briefs

• Lead meetings with clients to discuss expectations and desired outcomes of design

• Present draft designs to clients for feedback

• Manage retained clients

• Partner with a creative lead to manage the day to day business for some of their clients

• Create invoices and process payment

Marketing Graphic Designer // 2019 -2020
Authentic Brands Group - New York, NY

• Conceptualized and created tailored, brand-right pitches and presentations including mockups, infographics, showcasing strong layout and typography abilities

• Translated and adapted existing brand guidelines to support overall business needs with creative for product development, brand extensions, POP, signage, and more

• Developed logos, branding, and packaging as well as associated guidelines

• Assisted in the creation of brand books, and style guides

• Created event graphics & collateral

• Developed a deep understanding of the brands and how to convey their voices and personality across mediums

• Ensured consistency of communications across all creative touch-points and adhered to brand standards throughout the creative process

Graphic Designer // 2018 -2019
Haven Lifestyles - New York, NY

• Handled all phases of the page layout and proofing process for clients and prospective clients

• Experimented with design concepts to maximize digital and campaign performance

• Managed and designed the internal rebrand

• Lead the evolution of the design elements (fonts, spacing selection, etc.) and provide input or enhance the aesthetics

Graphic Design Intern // Summer 2017
Squarefeet Designs - New York, NY

• Conducted brand and trend research

• Assisted the Senior Graphic Designer with a range of print and digital projects 

• Captured and edited photography of Squarefeet signage

• Sourced stock imagery

Graphic Design Intern // Summer 2017
International Cosmetics and Perfumes- New York, NY

• Supported content marketing including emails, website, and social

• Created internal design materials such as emails, business cards, company event invitations, etc.

• Worked with the Senior Designer to conceptualize campaigns