Sara Aimée Siegel
Freelance graphic designer. Lover of; costume parties, competitive card games, Love Island UK, homemade birthday gifts, and sad music on airplanes.
education
Furman University // 2011 - 2015
Bachelor of Arts in Communication Studies - Greenville, SC
The New School // 2017 - 2018
Associate Degree in Graphic Design - New York, NY
Experience
Freelance Graphic Designer // 2020- Now
Sara Siegel Designs - New Orleans, LA
Work on a range of design pieces, from social media posts to packaging design and full-scale branding projects
Create design proposals and briefs
Lead meetings with clients to discuss expectations and desired outcomes of design
Present draft designs to clients for feedback
Manage retained clients
Partner with a creative lead to manage the day to day business for some of their clients
Create invoices and process payment
Marketing Graphic Designer // 2019 -2020
Authentic Brands Group - New York, NY
Conceptualized and created tailored, brand-right pitches and presentations including mockups, infographics, showcasing strong layout and typography abilities
Translated and adapted existing brand guidelines to support overall business needs with creative for product development, brand extensions, POP, signage, and more
Developed logos, branding, and packaging as well as associated guidelines
Assisted in the creation of brand books, and style guides
Created event graphics & collateral
Developed a deep understanding of the brands and how to convey their voices and personality across mediums
Ensured consistency of communications across all creative touch-points and adhered to brand standards throughout the creative process
Graphic Designer // 2018 -2019
Haven Lifestyles - New York, NY
Handled all phases of the page layout and proofing process for clients and prospective clients
Experimented with design concepts to maximize digital and campaign performance
Managed and designed the internal rebrand
Lead the evolution of the design elements (fonts, spacing selection, etc.) and provide input or enhance the aesthetics
Graphic Design Intern // Summer 2017
Squarefeet Designs - New York, NY
Conducted brand and trend research
Assisted the Senior Graphic Designer with a range of print and digital projects
Captured and edited photography of Squarefeet signage
Sourced stock imagery
Graphic Design Intern // Summer 2017
International Cosmetics and Perfumes- New York, NY
Supported content marketing including emails, website, and social
Created internal design materials such as emails, business cards, company event invitations, etc.
Worked with the Senior Designer to conceptualize campaigns
Areas of
Expertise
Logos
Branding
Website Development
Website Design
Social Media Assets
Marketing Material
Invitation Design
Photo Editing
GIF Animation
Technical
Skills
Adobe InDesign
Adobe Photoshop
Adobe Illustrator
Figma
Squarespace
Canva
Categories
Education
Entertainment
Fashion
Financial Services
Food and Beverage
Healthcare
Hospitality
Non-Profit
Personal Care
Real Estate
Sustainability